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After an evening with fellow Lusters, I open up the browser, and here was the first article;
Kind of timely, and relevant.
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Even more interesting, Starbucks almost makes it sound like they are moving into immersive theater.
“The critical transformative components required for any brick and mortar retailer to survive, let alone succeed in the future are an engaging, digital and mobile relationship with customers that is threaded into a branded, immersive, experiential retail destination.”
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